About Orchestra

The beginnings and the team behind it all



Orchestra is the result of New Zealand’s leading private equity investment marketplace, Snowball Effect, partnering with two veterans from the New Zealand tech startup scene, to answer some problems that plague thousands of companies and investors every year.

After initially existing as a share registry solution as part of Snowball Effect, Orchestra has flourished into a platform in its own right. We service Kiwi companies big and small; from those with complex shareholding requirements, to those just starting out.

Our motivation

Orchestra is on a mission to better connect investors with the companies they invest in. Investors who are more engaged with their portfolios and receive frequent communications typically invest more. Orchestra strives to provide a platform and benchmark for investors to have access to all their private company investment data in one place. We believe that investing in private companies can only be a good thing for New Zealand, and we want to make more investors confident to take the plunge.

Through our Snowball Effect capital raising experience, we have seen first-hand the pain and frustration companies go through when historical data is incomplete or missing – from unfinished cap tables and ESOP schemes – to missing critical legal documents. Orchestra ensures that all this data is accessible and effortless to keep up to date, giving companies the peace of mind that everything is taken care of well in advance.

Our team

Our passionate team has years of experience in creating and running successful businesses. More than that, they enjoy seeing other businesses thrive too. We want to hear your story, so please don’t hesitate to get in touch.

Core Orchestra team

Casey Eden

Founder & Managing Director

Before Orchestra, Casey was a co-founder of Neighbourly.co.nz and one of the team who created GrabOne.co.nz. Casey is passionate about achieving the maximum result for whatever effort you put into life, and squeezing in as many great experiences as possible along the way. Casey is in his happy place when playing spectacularly inconsistent golf, and can’t help but drive his family up the wall with his ever-growing ‘to do’ lists.

Ben Tan

Founder & Product Director

Ben has a degree in Mechatronics Engineering and started his career working in automated production lines before joining Snowball Effect early on to manage the design, build, and expansion of the platform. Ben also spent some time in Christchurch running the Vodafone xone programme, working to help find alignment between startups and corporates. During his downtime, Ben has a passion for building odd contraptions, and has a love and appreciation for art.

Oliver Kastler

Founder & Technology Director

Oliver worked at multiple startups and tech companies in Germany and New Zealand, including Neighbourly.co.nz and Realestate.co.nz. Oliver’s pet peeve are manual tasks - the reason why all aspects of Orchestra are as automated as possible, from infrastructure to testing to releasing new features. When away from the computer, he tries to squeeze coffee breaks into his busy three kids and two dogs household.

Alison Perkins

Founder & Client Success Director

Alison has the amazing ability to streamline and add order to any operational process. She has worked closely with Casey at Neighbourly.co.nz on sales operations and digital product delivery. Alison has a love for the underwater world and can often be found cave diving and doing underwater photography.

In Young Cho

Senior Platform Engineer

In Young is a Platform Engineer with 15+ years experience. In Young has worked closely with Casey and Oliver to develop Neighbourly.co.nz. She enjoys implementing robust solutions and troubleshooting. Outside of work, In Young loves sunbathing on the beach and has a huge love for dogs.

Sithum Amarasinghe

Senior Platform Engineer

Sithum is a web developer with more than 10 years of hands-on experience developing state-of-the-art web applications including Neighbourly. He loves problem solving and using new technologies. Sithum is a good cricketer who plays grade cricket in Auckland for Suburbs New Lynn Cricket Club and he loves travelling with his family.

Keegan Vivian-Greer

National Sales Manager

Coming to Orchestra from a background of sales and business management in the Tourism industry, Keegan has international exposure in multiple fields. Driven by customer satisfaction, he is dedicated to providing the best solutions for individual company needs. In his spare time, Keegan can be found mountaineering in winter, and surfing in summer.

George Jensen

Client Success Account Manager

George has a background in Computer Science and Accounting from the University of Auckland. He was a founding member of 180 Degrees Consulting Auckland, overseeing successful projects for the SPCA, Starship, For the Better Good and other charities/social enterprises. He’s also worked as a Financial Advisory Intern at PwC, and as a Computer Science Teaching Assistant at the University. George loves bouldering, going on runs with mates and is always looking for new personal projects to dive into.

Orchestra Board

Jennifer Sutton

Board Chair

Jennifer (Jenny) has extensive experience across a range of sectors. She has been a senior litigation partner in Minter Ellison Rudd Watts, a leading and highly regarded commercial, public law, maritime and cross-border litigator at the Independent Bar, Chair of a range of entities spanning legal and industry associations, corporates and review panels. Jenny has been active as a seed and impact investor in New Zealand and overseas for many years and has given her time to mentor many across sectors from law, future leaders to business and tech founders. She has been a regular high-level speaker overseas and in NZ and is actively involved in global forums relating to the innovation of justice and impact investing. Jenny is a strong supporter of the arts.

Simeon Burnett


Simeon is one of the co-founders of Snowball Effect and is passionate about building businesses and developing a more efficient capital market. Before founding Snowball Effect, Simeon spent nine years at Fonterra working across M&A, commodity portfolio management, and international business. Simeon loves getting to the beach, exercising, and enjoying a good wine or quality craft beer with his wife.

Richard Allen


Richard has held multiple roles with Fonterra and is currently based in Shanghai leading Fonterra’s Foodservice business across China. Richard’s experience includes successfully launching MyMilk, and independent milk sourcing subsidiary for Fonterra in New Zealand, global asset optimisation, strategic planning and implementation and financial valuation. Before completing his studies, Richard spent over eight years working in Auckland's hospitality industry, over which time he developed a passion for New Zealand food and wine.

Shane Bradley


As an internet entrepreneur, Shane has founded and successfully exited multiple startups, including GrabOne (New Zealand’s leading group-buying site), Pet.co.nz, and Neighbourly.